The casino business is not for the faint of heart. It is a highly competitive environment where you need a robust marketing strategy to thrive in the long run. In this article, we will explore some tried and true casino marketing tactics that will help you grow your business and boost your bottom line in the long run.
A casino is a place of high-tech distractions, bright lights, and constant music. It is designed to keep patrons away from the real world, and it works. Casino patrons are not encouraged to leave, and even the smallest bathroom trip requires a detour past many opportunities to press their luck. Booze is served nonstop, and people are encouraged to drink to lower their inhibitions and skew their judgment.
When someone wins on a slot machine, lights flash and sounds blare. Cheers erupt, and the other players bleeding chips are reminded of their own chances to win big, as well. This false sense of possibility keeps them gambling, even though the house edge means they will always lose money.
Scorsese’s ambivalence about the gambling industry is evident throughout Casino. While the film contains bravura set pieces, like a torture-by-vice sequence involving a popped eyeball and a baseball bat beating that had to be trimmed to avoid an NC-17 rating, it is less convinced of its own nostalgia than skeptical of what has replaced it.
It’s important to consider your casino’s unique qualities when deciding how to market it. This may mean leveraging local events, offering group incentives, or partnering with nearby businesses to promote your casino. It’s also important to make sure that your website is optimized for discoverability, so you can be easily found by event planners who are searching for venues in your area or in sister markets.