Casinos are a place where champagne glasses clink, people dance and try their luck at games like poker or roulette. It’s an energizing and exciting atmosphere that attracts people from all walks of life. Many casinos offer dining options, events, shows and a variety of entertainment to keep guests engaged and coming back for more.

It’s no wonder why casino marketing strategies aim to double down on the feelings of excitement and euphoria that people get from gambling and experiencing casino attractions. Casinos create an artificial environment of glitzy lights, joyful music and the pleasant smell of food wafting through their ventilation systems to simulate a manufactured feeling of bliss. Combined with the anticipation of winning big, these feelings can make it hard for gamblers to leave the table.

As time passes, audiences’ preferences change. A generation’s preferences for gaming and non-gaming experiences vary, so it’s important for casino marketers to be able to identify these trends early on and adjust their marketing strategy accordingly. For example, while Boomers might enjoy taking weekend bus trips to their local casino with friends, Gen X and Millennials are more likely to prefer a more high-tech gaming experience and elevated dining and entertainment options.

With the right marketing strategy, your casino can evolve into a destination for events and group business as well. You can drive more traffic to your gaming floor by targeting event planners with competitive ads in sister markets or other locations that would be interested in your amenities and services. This way, you can attract large groups at a time when they’re most likely to book your venue.