Underneath the flashing lights, free drinks, and stimulating music of casinos, gambling is a business that’s engineered to slowly bleed patrons of their money. It’s no wonder that some mathematically inclined minds have tried to turn the tables on a system designed to beat them at their own game.

Casino is not only a thriller with some of the most compelling characters in history, but it’s also a powerful lesson in how big businesses can take over a city and change its culture. It’s a story about greed, corruption and the inability to see past your own interests for the greater good. While it isn’t a movie for everyone, it is a must-see for anyone interested in history and the rise of corporate Vegas.

In addition to a stimulating atmosphere, casinos are known for their generous customer service and “comps.” This is shorthand for complimentary items or rewards given to players as incentives to gamble more. These perks include discounted travel packages, hotel rooms, restaurant discounts and shows. In the 1970s, these comps were meant to drive volume and increase casino profits.

To keep your casino relevant in a competitive market, it’s important to stay on top of events and trends. For example, e-sports are a popular and growing trend in the gaming industry that can be leveraged to attract a new audience. Additionally, virtual reality and augmented reality are emerging as new ways to interact with gaming environments. By staying on top of these trends, you can create a unique experience for your guests that will set you apart from the competition.