A casino is a place where champagne glasses clink, and tourists and locals mingle with friends and strangers to try their luck at gambling. But more than just a flashy environment with glitzy statues and decor, casinos are a place where people feel an adrenaline rush from winning or losing. It’s a feeling that can only be described as intoxicating.

Something about gambling (probably the presence of large amounts of money) encourages people to cheat, steal or scam their way into a jackpot, and that’s why casinos spend so much time, effort and money on security. While it might be easy to spot blatantly obvious attempts at cheating, such as palming or marking cards in card games, there’s a lot more going on than meets the eye. That’s why it takes a team of highly trained professionals to keep tabs on everything that goes on inside the hallowed walls.

While some casinos offer a variety of games, such as poker and blackjack that require a high degree of skill, others have only slot machines where patrons can bet on numbers like a roulette wheel. While most casino games have some element of chance, there is always a built-in advantage for the house, which means players should expect to lose over time.

Whether your casino is looking to grow its gaming business or drive more event business, the right marketing strategies can make all the difference. In this blog post, we explore tried and true casino marketing tactics that will increase your discoverability and boost your bottom line.